Generating+Ideas

=Generating Ideas=

'THE BURNING RING' © 2007
 * [[image:SKETCH6.jpg width="149" height="175"]][[image:SKETCH_2.jpg width="167" height="177"]][[image:SKETCH_4.jpg width="155" height="179"]][[image:SKETCH_5.jpg width="163" height="179"]][[image:SKETCH_1.jpg width="150" height="178"]][[image:SKETCH_3.jpg width="174" height="180"]] ||
 * The above sketches show the initial thought process, that lead to the development of the 'BURNING RING' We realised quite quickly that the product was becoming too complicated without any added benefit from the original. We decided to retain the cylindrical overall concept to reduce distortion and improve stability. However we identified that the need was to strip down the number of parts to the bare minimum, in order to (A) maximise profit (B) minimise production costs This product, we felt, should be a //emergency/survival accessory//, and //should not// compete with the more sophisticated and expensive products on the market at the minute. ||